The Made Up London Story

Our Story Begins 

We saw a need to give the consumer makeup products that they really want, based on real-life, everyday scenarios. With this in mind, we created a new cosmetics brand to do just that; a brand where social influencers, creatives and makeup junkies would be at the heart of what we do and with that, Made Up London was born.



Created with the passionate in mind, Made Up is for those who were born to experiment, design and innovate with colour and makeup. We wanted to develop a fusion of innovation and passion, to create a new wave of beauty.

The talent behind the Made Up London brand consists of a team of professionals with over 50 years of joint experience alongside fresh, passionate creatives and celebrities to help advise on what you the consumer are looking for.

The combination and blend of the two different perspectives allows Made Up to benefit from not only the knowledge and experience of our inhouse makeup development team but also current trend and style from our influencers and celebrity faces.

Made Up London is for those who have a passion for beauty and a flare for fashion. It’s for those want to experiment in diversity and explore their individuality using high quality goods at the cutting edge of trend.