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My Sidekick

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Behind The Scenes

A new wave in beauty.

A fusion of innovation and passion, the products within our collection provide you with the ability to create unique, experimental looks alongside cult, trend-led designs.

Functional & On Trend.

Join the Made Up Revolution.

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This is a highly versatile palette that can take you through every season.

Maria Fowler, TV Personality

These formulas are to die for! I love both palettes, purely because they are so wearable and adaptable.  

Natalie Reed, Beauty Industry Insider

I loved working with the new Made Up London palettes, and found them to be of amazing quality. Minimal fall out, strong colour pay off. A dream for MUA's. It also wipes clean very easily and has a huge mirror for when you’re on the go!

Stacey Lincoln MUA, @staceylaceymua

The pigments are brilliant and the colour you see in the palette is exactly what you get on the eye!

Krystal Dawn MUA, @krystaldawn_mua

My Sidekick is beautiful palette with a mix of matte and shimmery shades. Whether you want to create a neutral soft eye look using peachy/brown tones, or a colourful/statement eye eye vivid orange/reds this palette has a great mix of colours and tones.

Anna Lingis, Celebrity MUA @annalingis

Gift our palettes to a friend

Simply order like any other product to receive a unique gift card in your email inbox that you can send to anyone, anywhere !

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Gift card

Looking for something for someone special? A gift card for our store is the perfect idea!

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Our story

We saw a need to give the consumer what they really want, based on real-life, everyday scenarios. With this in mind, we created a new brand to do just that; a brand where social influencers, creatives and makeup junkies like you would be at the heart of what we do and with that, Made Up London was born.